Recently, there has been a lot of marketers who talk to me usually during meetings in events & conferences, or on multiple business & marketing communities that I am part of online about WhatsApp my take on several WhatsApp marketing solutions that are available for running WhatsApp marketing campaigns.
And specially, several questions similar to:
Which is the best WhatsApp marketing panel to run our agency campaigns for brands & companies?
Which is the best WhatsApp marketing solution to run client campaigns?
Which is the best WhatsApp marketing tool that can help us run high volume campaigns?
Can you tell us about any desktop or web based script that can operate multiple WhatsApp campaign all in one go?
How do I get started with WhatsApp marketing from scratch?
And on..and on..
Well, if you would have asked my last year, the answer would had been different. If you ask me today, my answer is different, and may be next year, my answer will vary too.
That’s because due to so many changes that are taking rapidly into WhatsApp marketing space, and since I have experimented with almost majority of WhatsApp marketing tools, scripts, software, web based panels, and even WhatsApp marketing services, companies and vendors. I can say, from time to time some products, services and solutions get an edge, majorly because either the developer or team behind it are proactive in keeping their solution latest, and adaptable with recent changes made by WhatsApp.
So, for this year. Here’s my top list of WhatsApp Marketing Panel that are available for small business, to bigger agencies, to companies who want to run high level, large volume & mass campaigns:
1.WhatsApp Campaign’s Bulk WhatsApp Marketing Service
This company is providing WhatsApp Marketing as a service, they offer credits which you can redeem for running WhatsApp marketing campaigns. The minimum single campaign that you need to run need to have at least 3000 WhatsApp active numbers in order to initiate single campaign. So, make sure that you have ample of people in your list when you want to use their service. This kinds of campaigns are good for people who want to run their own campaign. But, the most exciting part I found is that they also have very lucrative reseller pricing which can be used by agencies, and marketing companies who have multiple clients and they are looking to add WhatsApp marketing service into their service portfolio for running advertising & promotional campaigns for their own set of clients. And since, the their web based WhatsApp panel is completely white-label. So, you can use their panel under your own brand and your clients will never know your backend operations & whose operating your campaigns behind.
2. WA Bulk Panel’s Bulk WhatsApp Marketing Panel
This is a self hosted WhatsApp Marketing Script which can be operated on your own web hosted server. You can run your own WhatsApp campaigns using WhatsApp Channels which can be imported in bulk to have an army of WhatsApp numbers which can run your marketing campaigns using your own WhatsApp numbers that send out the messages. You can send text, image, video, PDF, and multiple format campaigns using this WhatsApp Web Panel. And this can give you the freedom to customize the script with your own brand name, and also give you admin options with full control to have a system in place where you are in complete control. The unique thing about this script from rest of the web based WhatsApp marketing script available out their is that this script creates an artificially intelligent P2P channel network, in short. It allows you to operate your channel with their behaviour automatically controlled by the script. This means, all the WhatsApp channels will be active all the time, and having one to one communication with each peer channels created automatically by this script. This completely eradicates the chance of getting your WhatsApp channels blocked in near future, and also maintains high delivery, with proper stable system for your WhatsApp marketing system.
3. WA Panel’s Bulk WhatsApp Marketing Script
This script is similar to WA Bulk Panel, I know the names are very similar for both the tools. But, both the panel work completely different. This WhatsApp marketing panel works with multi-threaded campaigns. That means that you will be able to run campaigns with millions of WhatsApp numbers with super fast speed. Because the campaigns run parallel using multiple WhatsApp channels which are control by adding multiple IP address to run several tasks at the same time using this script. This tool will also have features to import multiple WhatsApp channels in one go, and full admin control. But, I prefer to only use this script if I want to run high scale campaigns. I have seen many major social media agencies, multiple marketing companies, and bigger brands using this kind of script to run high volume campaigns. Recently, I was talking to the marketing team of a well known payment gateway provider who scaled high volume growth for gaining more clients using this script.
4. WhatsApp Bulk Sender – Desktop based WhatsApp Marketing Software
This desktop solution is no. 1 WhatsApp marketing software which has majority of the feature you will look for in a desktop tool you will require in a single WhatsApp marketing solution. Ranging from bulk channel management, changing status, profile picture and changing WhatsApp name of your WhatsApp channels, WhatsApp filtration tool, to finding users based on their last seen activity on WhatsApp (which in exchange gives you laser targeted WhatsApp active numbers), to one to one chat communication directly inside the software, to getting complete delivery report & campaign history. This tool covers all the functionalities in one single piece of software.
This is an ideal solution for any small marketer who doesn’t want to run high volume campaigns like big companies. And also, they have a simpler version which released known as WhatsApp Bulk Sender Web Edition that can operate campaigns directly using your own WhatsApp numbers with http://web.whatsapp.com interface. You can send anywhere from 10,000 to 50,000 messages daily depending on the number of channels imported into this software.
5. Blaster Bulk Sender – WhatsApp Marketing Tool
This is again a desktop based software that can be operated on any Windows PC. It doesn’t give you much control like WhatsApp Bulk Sender but then. You are able to send more formats like PDF, CSV, and other formats that new version of WhatsApp allows you to share. And of course, keeping the basic formats like text, image, audio, video, and even GPS location & VCF files that can be sent as a message on WhatsApp using this tool. It’s really fast in running campaigns, and you can import bulk WhatsApp channels into the tool to run your WhatsApp marketing campaigns.
Again, if you don’t have much volumes. And want to run weekly campaigns for your target market. This tool is one I recommend to marketers.
There are several solutions now available for WhatsApp. And especially after WhatsApp Business app is now officially announced, and many bigger brands such as MakeMyTrip.com, BookMyShow.com, GoiBibo.com, JustDial.com have started adopting WhatsApp as a primary channel to communicate with their user base. Many seasoned marketers, small businesses ranging from restaurants, to salons, to lead generation companies, website design & online marketing firms have started adopting WhatsApp as an engagement & communication tool into their marketing channels.
Since, majority of the people aren’t much aware about how to get started with WhatsApp marketing. They dabble into using WhatsApp marketing companies which lack data privacy, control, and security over their WhatsApp marketing campaigns. That’s why I recommend whether you are a small business owner, or a big brand like the one I mentioned above, or may be a marketing agency or direct response company looking to get bigger results & conversions for your clients. WhatsApp is yet, one of the most powerful mobile marketing invention that is going to be talked about in 2018.
Depending on your requirement, you can choose from several solutions I mentioned above. And also have a look into other similar list of WhatsApp marketing solutions which I highlighted in my previous articles. The requirement for each individual might be different but the main cornerstone strategy is to be able to run successful mobile marketing campaigns that directly reach your target market right within their cell phones. And incase, you ain’t looking to get into the hassle of operating your own WhatsApp marketing campaigns, and will be fine blasting messages using a 3rd party service, then have a look into this list of WhatsApp marketing service providers which I compiled earlier with a detailed review.
It’s time to get ahead of your competitors, and get on the band wagon before your competitors start capturing your audience on WhatsApp!
Feel free to share your comments, and let me know of any other tools or service you have used and found useful.